Box Park Nike

http://thenextweb.com/uk/2012/03/09/the-worlds-first-nike-fuelstation-opens-in-london-designed-for-digitally-enabled-athletes/


Nike has opened the world’s first ever Nike+ FuelStation, launching at London’s Boxpark – a ‘temporary’ pop-up mall.
For the record, Boxpark strips and refits shipping containers to create “low cost, low risk, ‘box shops’”, and puts them together with a mix of international fashion and lifestyle brands, galleries and cafés. Its basic building blocks are movable, so they can – and will – literally ‘pop-up’ anywhere in the world.

 

There’s a motion-sensitive installation that lets visitors see a life-size, digitized reflection of themselves on an LCD wall. This reacts to movement, and the resulting digital art can be shared with your friends across your social networks.

You can design and customize your own (Nike) footwear.

An in-store treadmill which gives potential customers the chance to be fitted for the right shoe to suite their running style.