Initial presentation boards

Initial presentation boards for the new Holiday Inn check-in experience and lobby concept. The boards should speak for themselves so i'll keep this short.

Clients - Holiday Inn & D&AD

Audience - The individual business traveler

Problem - Empty lobby spaces and people working in their rooms before bed, creating problems with eyes and dopamine levels.

Solution -

Hotel Puerta America Madrid



This building features interiors by various architects and designers. This conflict of creativity forced each of the designers to try and stand out in their own field and creates a vast range of very different interiors.

Exterior - Jean Nouvel

Zaha Hadid



Arara Isozak



Plasma Studios

Norman Foster

Teresa Sapey