Saturday 30 March 2013

D&AD entry - spacial design for Holiday inn

 Part of the animated design proposal for a redesign of the holiday inn 
check-in experience. The problem of working on an artificial screen before bed + 
the problem of jet lag could be solved with a 'natural light bar' emitting a dose
of natural light to help reset the body clock and keep people from using laptops
in bed (which aids in solving the problem of erratic Melatonin levels).




Sketchup import to 3dsMAX
 Added walls to help define the angle needed to match up with
the photo of a holiday inn lobby.
Final render with a little photoshop magic and hand drawing to
give an idea of the 'Light Bar' in-situ.

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