Saturday 24 November 2012

New ground floor visual

Ground floor visual -  the new 'interactive experience' retail environment for SHAFF (Sheffield Adventure Film Festival) The space will be based in the packhorse centre, Huddersfield.

Films from past events showing extreme sports and adventure will be projected onto hung tvs, a couple of the tvs will also show different films giving a contemporary montage and layered effect.

Glass boxes under the floor give people the chance to see the actual filming and expedition equipment used in the making of those films adding a sense of reality to this digital space.

MOTION still being the drive of the design is hinted at in the forms of the 'peep holes' and also the flowing colour that gradually sweeps behind the perforated screen on the ceiling.

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