Ground floor visual - the new 'interactive experience' retail environment for SHAFF (Sheffield Adventure Film Festival) The space will be based in the packhorse centre, Huddersfield.
Films from past events showing extreme sports and adventure will be projected onto hung tvs, a couple of the tvs will also show different films giving a contemporary montage and layered effect.
Glass boxes under the floor give people the chance to see the actual filming and expedition equipment used in the making of those films adding a sense of reality to this digital space.
MOTION still being the drive of the design is hinted at in the forms of the 'peep holes' and also the flowing colour that gradually sweeps behind the perforated screen on the ceiling.
Nike has opened the world’s first ever Nike+ FuelStation, launching at London’s Boxpark – a ‘temporary’ pop-up mall.
For the record, Boxpark strips and refits shipping containers to
create “low cost, low risk, ‘box shops’”, and puts them together with a
mix of international fashion and lifestyle brands, galleries and cafés.
Its basic building blocks are movable, so they can – and will –
literally ‘pop-up’ anywhere in the world.
There’s a motion-sensitive installation that lets visitors see a
life-size, digitized reflection of themselves on an LCD wall. This
reacts to movement, and the resulting digital art can be shared with
your friends across your social networks.
You can design and customize your own (Nike) footwear.
An in-store treadmill which gives potential customers the chance to be fitted for the right shoe to suite their running style.